Responsibilities

Product Strategy & Discovery

• Own and evolve product strategy for key domains (AI assistant behavior, merchant tools, platform/SDK, analytics)
• Translate company goals (ARR, expansion, retention) into clear product initiatives
• Deeply understand merchants, shoppers, and internal stakeholders through research, data, and direct customer interaction
• Identify and validate opportunities using qualitative and quantitative insights

Roadmap & Execution

• Define product requirements, user stories, and success metrics
• Prioritize ruthlessly in a fast-moving environment with limited resources
• Partner closely with engineering to ship high-quality features quickly
• Drive cross-functional alignment across engineering, design, sales, CS, and marketing
• Own launches, rollout plans, and post-launch measurement

AI & Platform Focus

• Work with AI/ML teams to define product requirements for conversational AI, automation, and personalization
• Balance AI capabilities with UX clarity, merchant control, and trust
• Lead product decisions around:
• Proactive AI triggers (on-site behavior, cart state, intent)
• AI configuration & guardrails for brands
• SDKs, APIs, and extensibility for non-Shopify platforms

Metrics & Impact

• Define and track product success metrics (conversion lift, AOV, engagement, retention)
• Use data to inform decisions and iterate quickly
• Clearly communicate tradeoffs and outcomes to leadership

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What we're looking for:

Must-Have

• 5–8+ years of product management experience, ideally in B2B SaaS
• Experience owning complex products end-to-end (not just features)
• Strong product sense: ability to simplify complexity and focus on real customer value
• Proven ability to work closely with engineering teams and ship continuously
• Excellent communication skills — written, verbal, and cross-functional
• Comfort operating with ambiguity and high ownership

Strong Plus

• Experience in e-commerce, Shopify ecosystem, or retail tech
• Experience with AI/ML-powered products or automation tools
• Platform, API, or SDK product experience
• Startup / scale-up background (Series A–C)
• Data-driven mindset with hands-on analytics experience

What Success Looks Like (First 6–12 Months)

• Clear ownership of major product areas with measurable business impact
• Faster, more confident product execution across teams
• Improved merchant onboarding, configuration, and ROI visibility
• Well-defined platform strategy beyond Shopify
• Strong trust from engineering, leadership, and customers

Why Join Rep AI

• Build a category-defining AI product in e-commerce
• Massive ownership and influence on product direction
• Direct access to founders and leadership
• Real customer impact at scale
• Competitive compensation + equity

Location:

Israel

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