Property Marketing Specialist (or Manager) Manchester | Full Time

About GetGround & BuyAssociation

GetGround is a leading property technology company making investment more accessible, efficient, and transparent. BuyAssociation, our award-winning group brand, has been a trusted authority in UK property for over 20 years, connecting investors, developers, and buyers with the right opportunities.

The Role

We're looking for a commercially minded Property Marketing Specialist to join our BuyAssociation team in Manchester.

You'll shape how we bring developments and our brand to market, creating compelling content, high-quality assets, and integrated campaigns that engage buyers, investors, developers, and partners across B2C and B2B audiences.

This is a brand, content, and sales enablement role. Your focus will be on storytelling, development positioning, and producing outstanding marketing collateral that drives commercial outcomes, not performance marketing.

Key Responsibilities

Strategy & Positioning

• Develop brand and campaign strategies in close partnership with the property team

• Define project positioning, key messaging, and target audiences alongside developers, sales, and stakeholders

• Build compelling narratives around lifestyle, investment credentials, and placemaking

Content & Creative Production

• Lead production of marketing collateral: brochures, investment guides, landing pages, email campaigns, social content, and presentations

• Write compelling copy for development launches, investor comms, and digital channels

• Brief and manage external agencies, designers, CGI studios, photographers, and videographers

Social Media & Brand Storytelling

• Create engaging content across channels that showcases developments, local markets, and the BuyAssociation brand

• Identify and tell compelling stories around placemaking, regeneration, and project progress

Sales Enablement & Partner Support

• Produce sales tools: presentations, investor packs, agent toolkits, and FAQs

• Support launches, webinars, exhibitions, and co-marketing initiatives with developers and partners

Campaign Management

• Plan and deliver integrated campaigns across digital, email, social, print, events, and PR

• Manage timelines, budgets, and asset schedules; monitor performance and report to stakeholders
  

Skills & Experience

Essential:

• Strong content creation and copywriting skills

• Passion for video, social media, and brand storytelling

• Proven experience managing campaigns end-to-end

• Experience briefing and managing creative agencies and suppliers

• Strong organisation, project management, and stakeholder skills

• Commercially minded with excellent attention to detail

Desirable:

• Background in property investment, proptech, real estate, or financial services

• Familiarity with HubSpot, Salesforce, or similar CRM platforms

• Experience briefing CGI studios and producing off-plan development assets

• Knowledge of UK residential property markets

• CIM qualification or equivalent
  

What We're Looking For

Someone who knows how to keep it simple and make it count. You'll be a natural storyteller with a sharp eye for quality, equally comfortable writing copy, briefing creative partners, and collaborating with sales teams to drive results.

Above all, you'll understand how great marketing helps people connect with places, brands, and opportunities.

What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.

Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.

• 42% of our employees identify as female or non-specified, 58% as male

• 22 nationalities represented across offices in 5 countries

• Our work on Design Accessibility

• Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride

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