Algori

algori.ai

Algori is a consumer panel reimagined. We provide fast-moving consumer goods (FMCG) companies the fastest and most granular insights for growth. Algori helps improve distribution, sales, and marketing of FMCG brands and retailers, and is already working with some of the top FMCG companies in Spain. Led by industry veterans, Algori combines technology with an unmatched data set from operating Spain’s largest panel sample of 45,000 weekly shoppers. We offer individual stock keeping unit (SKU) level insights in near real-time, resulting in a 7 times faster delivery than incumbent panels. The cross-retailer SKU-level data from 25,000 daily baskets is enriched with demographics, psychographics, and store location data as well as targeted shopper trigger-surveys for qualitative inputs. To date, Algori has raised €1.2M in equity and debt instruments with backing from Change Ventures, prominent business angels from Shopify, Google, Bolt, Unilever, and Spain’s National Innovation Company (ENISA).